b2creative is a boutique design studio based in Asbury Park, NJ that specializes in art, branding, identity, marketing, and web development.

Our client’s needs are paramount. Our goal is to create an image/brand/website that adapts to the changing times. Every aspect of a project is tailored to the client’s specific requirements – no cookie-cutter designs – personalization, quality, accessibility & originality are what can be expected.

DANIEL BAUMcreative director/founder
For more than two decades, Dan has developed enduring relationships with his clients. Through graphics, branding, marketing, packaging, and web development, he’s able to craft their unique stories. As founding partner and art director of b2creative, Dan’s mission was to create a design studio that gives a visual voice to small and medium sized businesses that endures the passage of time and trends.

Dan’s professional career began designing, producing, and marketing his signature line of greeting cards which sold throughout the US. This exposure brought him employment as Art Director of Demeter Fragrances, the National Design Director for a major NYC printing company, and Creative Director managing the design studio of a home décor company.

A passion for 60’s/70’s vinyl record album covers, Art Deco industrial posters, and vintage book jacket design – created by innovative artists and art directors, inspired him and helped define his creative voice.

In the spring of 2022, Songan passed away. His artistry, style, drive and joy are ever present in our work, past and present.

As an award winning graduate of the Rhode Island School of Design, Songan enjoyed 20 years as creative director and principle of his own multi-faceted design studio in Milan and Sydney. He worked with leaders in the global fashion industry (Giorgio Armani, Ralph Lauren, Moschino, Akris, Apsrey, Alberta Ferretti, Lisa Ho among others).

As one of the founders of b2creative, Songan brang the whole creative process together by visualizing the big picture and working back to the details of realization. His creative expertise included – art, creative direction, events, interiors, product development, social media, styling, and visual merchandising.

CONSULTANTSthe b2c team
Our creative team is composed of consultants with expertise in photography and video, editing, social media, web development, and writers who can make your message memorable, resonant, and crystal clear.