Creative, Identity, Marketing, Web

MaryAnn Vitiello approached us to archive images taken over 40 years in 30 countries as an AIDS nurse, activist, and woman. The aim was to create online gallery and brand her as a professional photographer. Upon completion of website, Ms. Vitiello hired us to curate and market her first photography exhibition.

B2C painstakingly reviewed and categorized hundreds of images. Working with the artist, we then selected the photographs to be highlighted on the website. To ensure success of the exhibition, we booked a gallery, created a working calendar, choose final selection of photos, coordinated framing, produced marketing materials and advertising, planned opening and closing celebrations, as well as “an evening with the artist”. We’ve worked closely with the artist ever since.