TONY'S | Asbury Park, NJ

Tony’s Sausage, Dog’s and Cheese Steaks, a 70 year old family owned mainstay of the Jersey Shore beach scene, wanted to attract a more contemporary demographic for their new Asbury Park boardwalk location.

B2C wanted to retain the charm of the old world origins of “Tony’s”. For the logo, we created artwork with classic vintage style imagery and typography, thus creating an iconic new brand on the boardwalk. For the advertising campaign, we continued the retro feel with black and white imagery combined with playful messaging.