PUCKER | Asbury Park, NJ

Art, Identity

Pucker’s founder had one request for her first Asbury Park boardwalk venture – “Think lemonade and create an image that anyone could recognize from a mile away”.

B2C took the lemonade and french fry concept and created an iconic boardwalk venue specializing in “Lemonade and Beachfries”. Name, logo, and tagline have become synonymous with the AP boardwalk.