Art, Identity, Web

Butterfly Effects founders had an idea for a lifestyle brand designed to build bridges through communication. They came to us to create logo, tag line, graphic typography to be used on t-shirts and jewelry, and an e-commerce website that they could easily update themselves.

B2C designed the logo incorporating the concept of the “butterfly effect” – a term used in chaos theory to describe how small changes to a seemingly unrelated thing or condition can affect large, complex systems, like ripples on water. Our varied typography and design for their ever evolving messaging continues to showcase the uniqueness of each message – attracting the  viewer’s attention. An e-commerce website was set up on Squarespace allowing them to personalize and update at will and fulfill online orders.