BETTER BLOCK ASBURY PARK | Asbury Park, NJ

Better Block Asbury Park, presented by The City of Asbury Park, enlisted us to conceive, execute, create it’s identity, brand, market, promote and manage the entire event. The concept behind Better Block Asbury Park was to show the community how to transform blighted blocks into a vibrant neighborhood destination.

B2C wanted to create a celebration that empowered the existing and evolving A.P. westside community by reshaping and reactivating the environment to provide residents a glimpse of its future. To accomplish this we introduced bike lanes, enhanced pedestrian infrastructure, created a series of pop-up businesses, cafe seating, street art, festivities, and community awareness – therefore promoting the growth of a healthy, vibrant, and livable westside neighborhood.