Body Force Brands comes to us with a patent and a product (LovPats) from the 80’s, a mid-priced women’s underwear line that is well-loved by thousands and is no longer being sold at one of the boxed stores. Unable to use the original name, they needed a logo that will help shore-up the brand and create future product growth.
The product is a comfort brief for women of all sizes. The fabric breaths and stretches to every shape and it is made in the USA. The client had already trademarked Body Force Brands, so we researched the knit fabric used in the construction and focused on what it does. The continuous arrows reflect the coverage of the product and the tag line “Modern Comfort, Coverage & Control” makes a once outdated product accessible to a younger clientele. Visit the site →