The ShowRoom Cinema

Branding
CHALLENGE

Create a comprehensive branding strategy for an established independent cinema as it unveils its new cinema complex. Continue to speak to the loyal customer base, yet reach out to a wider audience demographic.

SOLUTION

Using cinema history, we created a color palette using grand movie palaces as inspiration for logo, installations and marketing materials. Like all good branding, it should take the memories of the past, bring it to the reality of the present so you can see into the future.