Road Trip

Branding
CHALLENGE

Brand, market, and advertise a local LGBT weekend happening filled with varied parties, events and shows. The challenge was to make the campaign appeal to both the Asbury Park community and  New York City, Philadelphia and Washington DC.

SOLUTION

Keep it fun, keep it community, keep it varied, and include everyone. Working within a tight budget, artwork was created, advertising produced, event brochures, posters, postcards printed along with signage, all in keeping with the year’s theme.