Asbury Park Shuffle

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CHALLENGE

Asbury Park Shuffle is a grassroots initiative created by both Asbury Park Chamber members and non-members to promote awareness of the diverse, eclectic shops and entertainment venues that create the vibrant downtown which defines Asbury Park.

SOLUTION

With a deck of coupon cards used as a theme, we created a brand identity that was colorful, urban and active to highlight Asbury Park’s diverse business community.